On June 11th, Santa Monica’s popular beach hotspot Perry’s was transformed into a vibrant pink oasis, celebrating Rosé Day in style. Hosted by Hampton Water, the event resembled a chic country club by the sea, drawing rosé fans from all around to kick off summer festivities.
Hampton Water, known for its high-quality rosé originating from the South of France, has become a favorite among wine aficionados. Since its launch seven years ago, the brand has gained recognition for its crisp, refreshing taste and trendy packaging that appeals to a new generation, introducing them to the elegance and flavor of rosé.
Recently, Hampton Water expanded its lineup with a sparkling version of their signature rosé, adding a bubbly twist perfect for celebratory moments. This new sparkling rosé boasts lively effervescence and subtle fruit notes, making it an ideal addition to any joyful gathering.
The event space was decorated in shades of pink, with soft backdrops and gift stations offering embroidered pink hoodies and playful bracelet charms—creating a sophisticated yet fun atmosphere with youthful energy.
Attendees enjoyed sipping the iconic Hampton Water rosé, which, according to Jesse Bongiovi—son of rock legend Jon Bon Jovi—has become the third best-selling rosé in the U.S., with over a million bottles sold annually and growing.
Jesse Bongiovi and wife founder of Hampton Water
The party featured coastal-inspired bites and frozen pink cocktails, perfectly pairing with the crisp rosé. The lively setting was enhanced by country club-themed mini-golf stations, where guests showcased their putting skills amidst upbeat DJ tunes and spirited conversations.
The night was further enhanced by giveaways of stylish pink loungewear, shorts, and pink golf balls, adding a memorable touch to the celebration.
As glasses clinked and laughter filled the air, revelers enjoyed the perfect combination of bubbly rosé and seaside snacks, embodying the carefree spirit of summer and good company.
Blending elegance with a relaxed, beachy vibe, the event was held under pink private cabanas, showcasing Hampton Water and Jesse Bongiovi’s talent for creating unforgettable parties. It was an evening of new friendships, fun moments, and exceptional rosé—a fabulous way to toast the season of sunshine and relaxation. Cheers to Rosé Day and Hampton Water
