Debuting at NAMM, the legendary brand blends 132 years of craftsmanship with bold new vision
NASHVILLE, TN – Gibson, the iconic global instrument brand that has shaped the sound of generations, returns to the NAMM Show in Anaheim, CA, this week with a powerful statement of innovation, craftsmanship, and artist-driven purpose. For more than a century, Gibson has been among the most played and beloved brands worldwide, inspiring legendary musicians and empowering new players across every genre.
With innovation, quality, and renowned craftsmanship at the forefront, Gibson kicks off the year by unveiling an all-new 2026 product range. On Wednesday, January 21, during NAMM Media Day, Gibson will showcase its 2026 lineup and present a special live performance by singer-songwriter Margaret Glaspy. Gibson’s presence at NAMM emphasizes a strong commercial focus and curated experiences for both media and the general public.
From Thursday, January 22, to Saturday, January 24, NAMM attendees can explore highlights across Gibson, Epiphone, MESA/Boogie, KRK, and more. In front of Room #208A, Gibson will present vignettes spotlighting the year’s biggest stories with multiple first-look acoustic and electric reveals. Upstairs in the Creator Lounge Room #303B, media will find hands-on access to instruments and products, podcast studios, and robust content creation opportunities, alongside Gibson Generation Group (G3) performances, product demos, and panels featuring Gibson and Epiphone partners, artists, and creators. In the Pro Audio Hall, in Booth #14112, KRK will debut new monitoring solutions and studio innovations. Interviews and video tours of the Gibson vignette areas are by appointment only; media may request in advance here.
For the public NAMM experience at Room #208A, Gibson Custom Master Artisan Rickie Hinrichsen will demonstrate his hand carving craft, while the Gibson Guitar Throne and an oversized Gibson guitar provide immersive, social-ready photo moments for fans and creators.
“Gibson and NAMM share in our missions to better lives through music and to strengthen the music instruments industry at large,” says Beth Heidt, Chief Marketing Officer at Gibson. “At NAMM, the MI community connects with industry leaders, retailers, influencers, and artists to learn about new products and trends while supporting professional development and nonprofits through the arts.”
The Gibson team will also deliver daily panels during NAMM at the following locations:
Wednesday, January 21:
- NAMM Media Day
- 3:00 PM Hilton Pacific Ballroom — Mat Koehler, Gibson, Vice President of Product, will present Gibson 100 Years of Flat‑Tops, and other key stories for 2026. Mat will be joined onstage by singer-songwriter and Gibson artist Margaret Glaspy for a special guest performance.
Thursday, January 22:
- 12:00 PM at TEC Tracks/Hilton California B — From Studio to Standard: Hit-Boy on Craft, Culture, and Longevity — 3x GRAMMY® Award-winning producer and rapper Hit-Boy and Deston Bennett of KRK Audio Relations join TEC Tracks for a candid fireside chat on staying creative and relevant in a constantly evolving music landscape. He breaks down his process—from beat‑making and collaboration to shaping culturally lasting albums—while reflecting on how new technology, trusted tools, and intentional artistry are guiding his upcoming 2026 project.
- 12:00 PM at Creator’s Lounge 303 B — Jim DeCola, Gibson’s Master Luthier, will take the stage to share how every Gibson electric guitar is meticulously handcrafted in Nashville, TN. His talk will spotlight the company’s time‑honored traditions, the skilled artisans behind the instruments, and the legacy craftsmanship that continues to define Gibson today.
- 12:30 PM at Creator’s Lounge 303 B — Mat Koehler of Gibson will take the Creator stage to present 100 Years of Flat-Tops, exploring the rich history and enduring legacy of Gibson’s acoustic instruments. His talk will highlight the evolution of our flat‑top designs, the craftsmanship behind them, the milestones that shaped a century of acoustic innovation, and the new collections on the way.
Friday, January 23
- 11:00 AM–3:00 PM Creator’s Lounge 303 B — Gibson Generation Group (G3) emerging global artists perform, including Sawyer Lee, Russell Watson, Jayden English, and Zach Krys.
- 6:00 PM Hilton Hotel Pacific Ballroom — She Rocks Awards — Critically acclaimed Gibson artist Margaret Glaspy will be honored with the “Innovator Award” at the 14th Annual She Rocks Awards.
Saturday, January 24:
- 10:30 AM Hilton Laguna AB Ballroom — Solutions for House of Worship — Andrew Ladner, Marketing Manager, Mesa/Boogie, Gibson Amplifiers, Maestro, and KRK. This session explores why Gibson, Epiphone, and MESA/Boogie remain top choices for worship musicians on Sunday mornings and beyond. Covering Gibson’s iconic, time‑tested tones, Epiphone’s exceptional value without compromise, and MESA/Boogie’s versatility from studio to stage, this talk highlights real‑world player experience, the role of modelers and studio monitors in modern worship setups, and practical tools like CabClone™ IR for shaping consistent, reliable tone.
- 11:00 AM Creator’s Lounge 303 B — Melinda Colaizzi, founder of Women Who Rock, will speak, sharing practical insights on advancing women in music, her experience building and promoting the major annual Women Who Rock benefit concert, creating safe communities for expression, and empowering emerging artists—with actionable takeaways for creators, brands, and industry leaders. Rising alternative artist Black Polish (Jayden “Jay” Binnix)—a Gibson Spotlight Artist for 2026, will be performing a handful of songs acoustic at the event.
Below is a snapshot of some of the key highlights for Gibson at NAMM, with more to be revealed throughout 2026:
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