By Eliza Daniek & Valerie Milano
Beverly Hills, CA (The Hollywood Times) 9/23/24 – Last week, Los Angeles became the epicenter of beauty innovation as industry leaders, creatives, and enthusiasts gathered for the highly anticipated imPRESS Beauty Event at the stunning E.P. & L.P. Rooftop. Held on September 18th, this event showcased the latest trends and innovations in the beauty world, leaving attendees inspired and eager to explore new opportunities.
The evening kicked off with a warm welcome from host Tom Bachik, who set an inviting tone for the gathering, emphasizing creativity and collaboration. Guests mingled over delicious bites crafted by talented chefs, along with innovative cocktails, cultivating a relaxed atmosphere perfect for networking and engaging conversation.
One of the standout moments was the panel discussion featuring notable figures in the beauty industry, including celebrity manicurist Tom Bachik. Known for his work with A-list stars, Bachik shared insider tips on the revolutionary No Glue Mani—ready-to-wear, one-step press-on nails that are transforming how we think about nail art. The panel delved into the future of the beauty industry, addressing both the challenges and exciting opportunities that lie ahead.
Adding to the lineup, celebrity makeup artist Ash K Holm, famed for her work with Kim Kardashian, Jennifer Lopez, and Camila Cabello, introduced her innovative self-adhesive, pre-bonded false eyelashes. Designed for effortless application, these lashes promise to simplify beauty routines without sacrificing style. Attendees were thrilled to explore these cutting-edge products, creating a buzz of potential collaborations.
As the night unfolded, guests were treated to live DJ performances, infusing the evening with energy and excitement. To sweeten the experience, the Ice Guys served up delightful ice cream, making for a perfect treat to accompany the festivities.
The imPRESS Beauty Event was a powerful reminder of the incredible talent and creativity thriving within the beauty industry. It left me feeling energized and excited about the lasting impact of the innovations shared. I can’t wait to see what the future holds for all the talented individuals involved!
As the night came to a close, it was clear that this event would resonate throughout the industry, inspiring everyone to continue pushing the boundaries of beauty innovation.
#imPRESSManicure #imPRESSFalsies
