BEVERLY HILLS, CA — March 14 — Awards season celebrations reached new heights as industry insiders, Oscar nominees, and A-list talent gathered at The Maybourne Beverly Hills for the GBK Brand Bar 20th Anniversary Awards Luxury Lounge, one of the most anticipated pre-Oscars events of the season.
Held just days before Hollywood’s biggest night, the exclusive lounge welcomed a wide array of entertainment figures. Among the Oscar nominees attending were Best Supporting Actress nominee Wunmi Mosaku and Best Supporting Actor nominee Delroy Lindo, both recognized for their performances in Sinners. Also from the film were Omar Benson Miller and Andrene Ward-Hammond, while Best Song nominee Nicolas Pike also stopped by the lounge.
Additional guests included a mix of film and television talent such as Mira Sorvino, John Carroll Lynch, Cheri Oteri, Lela Rochon, Tiffany Haddish, David Alan Grier, Adina Porter, and Lynn Whitfield, along with talent from current film and television projects.
Throughout the lounge, guests explored a curated collection of brands spanning wellness, technology, fashion, and lifestyle. One of the most talked-about activations was InBody, which offered professional body composition assessments to provide insights into health and fitness. Guests also experienced Parasym’s Nuropod wearable system designed to support nervous system regulation and performance.
Among the standout exhibitors was ibreo, which introduced attendees to its innovative line of portable massage devices designed to relieve stress and promote relaxation during the high-energy Oscars festivities. One highlight was the brand’s eye massager, expected to retail for $119.99, offering targeted comfort for tired eyes after long days of interviews, fittings, and red-carpet events. As the U.S. consumer brand of Breo, China’s leading massager company, ibreo brings more than two decades of expertise in advanced wellness technology and has earned global recognition including Red Dot, iF, and Japan Good Design Awards.
“Oscars weekend is one of the busiest times in entertainment, and moments of relaxation can make a meaningful difference,” said Charles Zhai. “We’re excited to introduce our wellness technology to new audiences in Los Angeles.”
Also drawing attention was DMOOSTER, a trend-forward audio tech company known for stylish earphones and gadgets that combine playful design with functionality. With award-winning design and global pop culture collaborations, DMOOSTER plans to expand into the U.S. market in the near future.
Lifestyle experiences included gourmet offerings from Ike’s Love & Sandwiches and sweet treats from Fillings NYC, known for its miniature pies. Guests also sampled wines from Shafer Vineyards, while additional showcases ranged from audio technology and digital eyewear to fashion accessories and design.
Philanthropy remained central to the event’s mission. Gavin Keilly highlighted the company’s ongoing commitment to charitable causes. Since its founding in 2002, the organization has helped raise and secure more than $10 million for more than 50 nonprofit organizations. This year’s lounge spotlighted causes including The Innocence Center, Goodwill India, and Critical Breakdown.
Music for the event was provided by DJ Rosé, whose energetic set kept the atmosphere lively as guests celebrated the start of Oscar weekend.
Now marking two decades of awards season activations, the GBK Brand Bar Luxury Lounge continues to serve as a high-profile gathering point where entertainment, innovation, and philanthropy intersect during Hollywood’s most celebrated week.
