Napa, CA (May 6, 2024) – JaM Cellars, makers of easy-to-love wines including Butter Chardonnay—the #2 best-selling Chardonnay above $13 in the United States—returns as Presenting Sponsor of BottleRock Napa Valley for the eighth year. Widely known as a world-class food and wine festival within the setting of a world-class music festival, BottleRock will once again take place over the 3-day Memorial Day weekend in downtown Napa, CA. As Presenting Sponsor, JaM Cellars will play host to the festival’s headliners on the JaM Cellars main stage featuring artists like Pearl Jam, Ed Sheeran, Stevie Nicks, Maná, and more.
“As we celebrate another milestone as the Presenting Sponsor at BottleRock, we’re honored to reflect on our decade-long journey—from pouring our first JaM Cellars wines at an emerging festival, to now proudly sponsoring this world-class festival and hosting musical icons on the JaM Cellars Stage” said John Truchard, Founder and CEO, JaM Cellars. “BottleRock Napa Valley and JaM Cellars have evolved and grown together with a shared dedication to excellence in wine, music, and hospitality. This year, we are thrilled for the festival to be the debut venue for two new additions to the Butter lineup—Butter Sauv Blanc and Butter Pinot Noir that will be available all weekend long at our JaMPad lounge and stage.”
JaM Cellars’ brand activation, the JaMPad, is the bright, Butter-yellow lounge and stage located directly across from the JaM Cellars Stage. Hosted by iHeartRadio host and music director, Jana Sutter, JaMSessions at the JaMPad will once again provide intimate artist interviews and unplugged sets to festival-goers all weekend long. Enjoy the full lineup of Butter wines at the JaMPad—Butter Chardonnay, Butter Bubbles and Butter Cab, plus NEW Butter Sauv Blanc and Butter Pinot Noir to the sounds of Cold War Kids, The Beaches, Say She She, Tors, and more. The full JaMPad lineup is outlined below:
Friday, May 24
Say She She
Grace Bowers
The Moss
The Takes
Naima
Saturday, May 25
Cold War Kids
Celisse
The Alive
Linka Moja
Sophia Zamani
Sunday, May 26
The Beaches
Stephan Sanchez
Tors
Forrest Day
Jared Harper
Second-generation Napa Valley vintners and fans of live music John and Michele Truchard are the “J” and “M” in JaM Cellars. Marrying in 1998, their hard work slowly turned to success over a decade as they acquired their own vineyards and started selling their own super-premium Napa Valley wines in 2006. Adversity and opportunity arose with the 2007 recession–JaM Cellars was John and Michele’s response to the economic downturn with a commitment to making high-quality winemaking traditions accessible to broader audiences. JaM Cellars started with JaM Cabernet and Butter Chardonnay which over deliver on flavor and quality in the sub $20 price point–and are super easy to understand, love, and buy any day of the week. They make these wines the same way today as they did back then–grape to bottle, with their names on the label and their hearts in the wines.
To learn more about JaM Cellars’ Presenting Sponsorship of BottleRock Napa Valley and to find the full JaMPad lineup, please visit JaMCellars.com.
About JaM Cellars
JaM Cellars is all about easy-to-love, every-day wines. Made by Napa Valley vintners John and Michele Truchard (the “J” and “M” in JaM), the JaM Cellars portfolio features Butter by JaM Cellars—including Butter by JaM Cellars, featuring Butter Chardonnay, ButterCans, Butter Cab, Butter Bubbles, plus NEWLY-RELEASED Butter Sauv Blanc and Butter Pinot Noir—along with the original JaM Cabernet that started the label. All the wines are distinctively delicious: Butter Chardonnay melts in your mouth, Butter Sauv Blanc is refreshingly tropical, Butter Bubbles is bright and creamy, Butter Pinot is fruity and velvety, Butter Cab is silky smooth, and JaM Cabernet is juicy and berry-licious. Butter Chardonnay is also available in fun, grab-and-go, single-serve 250ml ButterCans—each about a glass and a half, also available in a 4-pack. JaM Cellars wines are meant to be enjoyed anytime—whether it’s a special occasion or any-day celebration. This year, Butter Chardonnay, one of the bestselling Chardonnays in the U.S. over $13, was recognized as an Impact Blue Chip Brand award winner for 10 years of consecutive growth. Check out JaM Cellars on Facebook and Instagram @jamcellars, #JaMCellars, or JaMCellars.com.
About BottleRock Napa Valley
BottleRock Napa Valley features the world’s top musicians on six music stages including the JamPad and VIP Acoustic stage, along with the infamous BottleRock Culinary Stage showcasing one-of-a-kind culinary and celebrity mashups. Master Sommeliers, celebrity chefs and dozens of the region’s finest vintners, restaurateurs and brewers rub shoulders with guests in an intimate setting. BottleRock Napa Valley offers the best in wine, food and craft brews to complement the music and create an authentic wine country experience for festival guests. To keep up to date on festival ticket availability and additional details, please visit www.bottlerocknapavalley.com and sign up to receive email notifications. Join the conversation on Facebook and follow us on Twitter (@BottleRockNapa, #BottleRock) Instagram (@BottleRockNapa, #BottleRock) and Tik Tok (@BottleRockNapa).
About Latitude 38 Entertainment
Latitude 38 Entertainment produces premium events featuring live music, food and wine throughout California including BottleRock Napa Valley.
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