A Bold New Beverage Reimagining the Future Of Happy Hour.
New Jersey — April, 2025 — EGOT winner, entrepreneur and cannabis advocate,Whoopi Goldberg is once again blazing trails in the cannabis industry with the debut of
Whoop-Tea—a 10mg THC (hemp-derived), half tea, half lemonade mocktail—created
in partnership with Pure Genesis, a leading Black woman-owned cannabis and hemp
company.
Whoop-Tea is Goldberg’s latest venture in the cannabis space, building upon the success
of her brands Whoopi & Maya and Whoop Fam Brands. This newest launch brings her
passion for wellness, plant medicine, and elevated experiences to the forefront of the
cannabis beverage revolution.
of her brands Whoopi & Maya and Whoop Fam Brands. This newest launch brings her
passion for wellness, plant medicine, and elevated experiences to the forefront of the
cannabis beverage revolution.
“I’ve always believed in the power of cannabis—not just for wellness, but for joy,” said
Whoopi Goldberg. “Whoop-Tea is fun, it’s refreshing, and it’s for people who want to
relax, laugh, and enjoy themselves without the side effects of alcohol.”
Whoopi Goldberg. “Whoop-Tea is fun, it’s refreshing, and it’s for people who want to
relax, laugh, and enjoy themselves without the side effects of alcohol.”
With a crisp blend of iced tea and lemonade and a perfectly balanced 10mg dose of
hemp-derived THC, Whoop-Tea is designed for a new kind of social hour—one rooted in
relaxation, connection, and culture. It’s one of four beverages in the Genesis line and
represents a major milestone for both Goldberg and Pure Genesis in their mission to
redefine the cannabis experience.
hemp-derived THC, Whoop-Tea is designed for a new kind of social hour—one rooted in
relaxation, connection, and culture. It’s one of four beverages in the Genesis line and
represents a major milestone for both Goldberg and Pure Genesis in their mission to
redefine the cannabis experience.
“This is more than a product—it’s a statement,” said Faye Coleman, co-founder and
CEO of Pure Genesis. “Whoop-Tea represents a bold new direction for the cannabis
industry—where celebrity, wellness, and purpose align. We’re proud to stand beside
Whoopi to launch something this impactful.”The official launch event for Whoop-Tea will take place on June 5, 2025, in New York City,
featuring industry leaders, tastemakers, and an exclusive guest list celebrating the arrival
of a drink that’s poised to shift the culture.
CEO of Pure Genesis. “Whoop-Tea represents a bold new direction for the cannabis
industry—where celebrity, wellness, and purpose align. We’re proud to stand beside
Whoopi to launch something this impactful.”The official launch event for Whoop-Tea will take place on June 5, 2025, in New York City,
featuring industry leaders, tastemakers, and an exclusive guest list celebrating the arrival
of a drink that’s poised to shift the culture.
With cannabis beverages rapidly gaining ground as the next big thing in functional
wellness, Whoop-Tea is projected to generate millions in revenue and open doors for
more inclusive, mindful, and celebratory ways to experience cannabis.About Whoopi Goldberg
A celebrated entertainer, producer, and cultural voice, Whoopi Goldberg is one of only 18
EGOT winners in history. In addition to her award-winning work in film and television, she is a long-standing advocate for cannabis access and wellness, previously co-founding
Whoopi & Maya and now leading new ventures including Whoop Fam and Whoop-Tea.
wellness, Whoop-Tea is projected to generate millions in revenue and open doors for
more inclusive, mindful, and celebratory ways to experience cannabis.About Whoopi Goldberg
A celebrated entertainer, producer, and cultural voice, Whoopi Goldberg is one of only 18
EGOT winners in history. In addition to her award-winning work in film and television, she is a long-standing advocate for cannabis access and wellness, previously co-founding
Whoopi & Maya and now leading new ventures including Whoop Fam and Whoop-Tea.
About Pure Genesis
Pure Genesis is a Black woman-owned, multi-state cannabis and hemp company focused
on access, advocacy, and education. With approvals for license in New Jersey, New York
and Florida, the company is known for its equity-first approach, reentry employment
programs, and commitment to producing high-quality plant-based wellness products.
Pure Genesis is a Black woman-owned, multi-state cannabis and hemp company focused
on access, advocacy, and education. With approvals for license in New Jersey, New York
and Florida, the company is known for its equity-first approach, reentry employment
programs, and commitment to producing high-quality plant-based wellness products.
