By Josie Goldberg
Capistrano Beach, CA (The Hollywood Times) 12/18/2023
They say that God gives us everything in his time! Well, December 14, 2023, was a day when all the questions that I had while trying to license and build a beauty brand were answered. One of the leading cosmetic chemists in the world, Vince Spinnato shared the inner workings of this Multibillion-dollar industry with entertaining tales about creating and launching beauty products and fine fragrances for megastars. Vince has worked with A-Listers including Michael Jordan, Jennifer Lopez, Jessica Simpson, Lindsey Lohan, and Gwen Stefani. And he is Hollywood’s go-to cosmetic and fine fragrance developer for brands such as CHANEL and Estee Lauder. After years of creating products for others, Vince launched his own luxury Caviar & Diamond Skincare line. From perfume, personal care, skincare, and cosmetics, Mr. Vince Spinnato does it all.
Vince has a nick name of “Certified Nose” of perfume. I can agree with that. I smelled the new unisex ‘Judy, A Garland Fragrance’ which I really liked. When I sprayed the fragrance, it reminded me of my time in the French Riviera at “Festival de Cannes” and in Monaco in May 2023. It was the smell of “Shangri-La”. For those of you that don’t know what that means (an imaginary paradise on earth, esp. a remote and exotic utopia). Vince explained the “Judy Fine Fragrance was created by her family and three children to honor their late mother’s 100 birthday anniversary. Liza Minnelli, Lorna Luft, and Joey Luft selected Vince to develop the right smell by learning what Judy liked, her personality, her legacy of work and basically what she was passionate about. Judy Garland had a very big gay following, so the family went “Unisex” creating a fine fragrance to appeal to both genders instead of a perfume or cologne.
The Hollywood Times went behind the scenes with Vince to learn interesting facts about smells on the human body and how deodorants react with perfume. “Get Ready With Me” edition: The correct way to put on perfume, cologne or fine fragrance. See Video For The 411.
Interesting fact. Everything gay pride related (gay liberation, LGBT rights in the United Sates, etc.) started the night of the “Stonewall riots“ in New York on June 22, 1969 (the night Judy Garland passed away). Judy was born on June 15, 1922, and that’s why Gay Pride Month is in June. Even the rainbow flag for the gay movement is from the movie “The Wizard of Oz”.
To add to his growing list of celebrities desiring his expertise, Vince was asked by ‘The Ella Fitzgerald Charitable Foundation’ to create a fragrance that honors The First Lady of Song’ & ‘Queen of Jazz’. “Hollywood Legends” is a collective which includes both Judy and Ella and will be supported by the Hollywood Walk of Fame and a retail outlet. Many A-list celebrities will be collaborating throughout the launch.
The Hollywood Sign
In 2023, Vince secured his largest project-to-date. For the launch of Hollywood’s 100th year anniversary and in partnership with the Hollywood Chamber of Commerce, he was commissioned to create a memorable fragrance for this iconic landmark. The Hollywood 100 Fragrance Launch is slated for March 2024.
Vince gifted me his new “Caviar & Diamond“ Skincare Set. Stay tuned as Vince is going to give me a personal VIP tutorial and show you all how to get the A list skin glow.
What I find astonishing about Vince is that his business “Turnkey Beauty, Inc.” means “involving the provision of a complete product or service that is ready for immediate use”. That means anyone with an idea to create a product can come to Vince Spinnato and he will take you from start to finish. I remember when I tried to do branding /licensing when I had a series on the “Dr. Phil Show”. It was called “Spoiled and Entitled” and I got stuck after filing my trademark, I hit a roadblock and no one had directions on how to keep executing the brand or products. I remember watching Paris Hilton and Kim Kardashian’s reality show on how they got their perfumes created and t, thought. “This looks easy breezy; I have a successful series TV show and I can do it too!” Wrong, these A list celebrities have a “Vince Spinnato” on their team. No one was there to help me so I am telling all the young entrepreneurs you can do it. You just need the right people and team and that’s “Turnkey Beauty, Inc.” all in one. Vince offers a free consultation and likes to work with new, up and coming brands. He gave me a free consultation on my “Spoiled and Entitled” Perfume, told me where I went wrong and how to go forward. Let’s be honest, there is a lot of money in branding or licensing, especially when one is successful in their field.
Vince Spinnato is a one of kind! He was recently vetted by a major brand company who explained there are only 45 to 50 ‘’Cosmetic Chemists” in the world.
To purchase “Judy, A Garland Fragrance” go to Amazon, Macys or directly at
