By Eliza Daniek and Valerie Milano
Beverly Hills, CA (The Hollywood Times) 11/25/24 – On Friday, November 22, the iconic SLS Beverly Hills Hotel hosted the highly anticipated SO LET’S SHOP event, delivering a dynamic experience for fashion lovers and industry professionals alike. The day kicked off with an exclusive VIP Pre-Party at 3 PM, where guests were greeted by friendly staff and granted speedy access after scanning their e-tickets. The atmosphere was electric, with surprise greeters, light bites, and early access to a curated selection of booths and brand activations in the Albert Ballroom. Attendees explored brands like Studio Queen Hair, Sunrider, Elyzian, High on Love, Vanity Planet, Dabalash, Sugaring LA, Graise Aesthetic, and more.
The VIP Pre-Party offered an intimate opportunity for guests to mingle, discover new products, and network ahead of the main event, which kicked off at 4:30 PM. In the foyer, a stylish bar provided the perfect spot to relax, while a Diamond Photo Booth invited attendees to capture memories at the event’s step-and-repeat backdrop.
At 4:30 PM, panels began in the Garden Terrace, covering everything from fashion and beauty to entrepreneurship. Meanwhile, the booths and brand activations remained open, allowing guests to shop and interact with cutting-edge products.
The night’s standout moment came at 7:45 PM with the highly anticipated Fashion Show, which followed the Celebrity Panel. The runway dazzled with bold, on-trend styles, keeping the audience on the edge of their seats. The event concluded with swag bag pickups, sending guests home with exclusive goodies.
SO LET’S SHOP was a vibrant blend of shopping, networking, and fashion-forward moments, all set in one of Los Angeles’ most stylish venues. A must-attend for those in the know, it truly captured the essence of LA’s fashion scene.
