WHAT: On March 15th, 2025, celebrity guests attending Disney’s Snow White premiere experienced a thematic Allegra® activation – featuring Sneezy and Sleepy – on the iconic El Capitan red carpet. Disney host Lisa Cabello (D23 Inside Disney) invited celebrity guests to step into a fairy tale world and get creative imagining what life would be like if these iconic characters weren’t so sneezy and sleepy.
WHO: Rachel Zegler, Gal Gadot & more.
WHEN: Saturday, March 15, 2025
WHERE: El Capitan Theatre, 6838 Hollywood Blvd, Los Angeles, CA 90028
LOS ANGELES, CALIFORNIA – MARCH 15: Rachel Zegler joins Sneezy & Sleepy at the Allegra activation on the red carpet for Disney’s “Snow White” premiere at El Capitan Theatre on March 15, 2025 in Hollywood, California. The Allegra activation asks what Sneezy and Sleepy would be like if they weren’t sneezy or sleepy. (Photo by Phillip Faraone/Getty Images for Allegra)
LOS ANGELES, CALIFORNIA – MARCH 15: Gal Gadot joins Sneezy & Sleepy at the Allegra activation on the red carpet for Disney’s “Snow White” premiere at El Capitan Theatre on March 15, 2025 in Hollywood, California. The Allegra activation asks what Sneezy and Sleepy would be like if they weren’t sneezy or sleepy. (Photo by Phillip Faraone/Getty Images for Allegra)
LOS ANGELES, CALIFORNIA – MARCH 15: Andy Grotelueschen joins Sneezy & Sleepy at the Allegra activation on the red carpet for Disney’s “Snow White” premiere at El Capitan Theatre on March 15, 2025 in Hollywood, California. The Allegra activation asks what Sneezy and Sleepy would be like if they weren’t sneezy or sleepy. (Photo by Phillip Faraone/Getty Images for Allegra)
LOS ANGELES, CALIFORNIA – MARCH 15: (L-R) Joshua Colley and Malachi Barton joins Sneezy & Sleepy at the Allegra activation on the red carpet for Disney’s “Snow White” premiere at El Capitan Theatre on March 15, 2025 in Hollywood, California. The Allegra activation asks what Sneezy and Sleepy would be like if they weren’t sneezy or sleepy. (Photo by Phillip Faraone/Getty Images for Allegra)
LOS ANGELES, CALIFORNIA – MARCH 15: Andy Grotelueschen joins Sneezy & Sleepy at the Allegra activation on the red carpet for Disney’s “Snow White” premiere at El Capitan Theatre on March 15, 2025 in Hollywood, California. The Allegra activation asks what Sneezy and Sleepy would be like if they weren’t sneezy or sleepy. (Photo by Phillip Faraone/Getty Images for Allegra)
LOS ANGELES, CALIFORNIA – MARCH 15: Erin Cressida Wilson joins Sneezy & Sleepy at the Allegra activation on the red carpet for Disney’s “Snow White” premiere at El Capitan Theatre on March 15, 2025 in Hollywood, California. The Allegra activation asks what Sneezy and Sleepy would be like if they weren’t sneezy or sleepy. (Photo by Phillip Faraone/Getty Images for Allegra)
LOS ANGELES, CALIFORNIA – MARCH 15: Jason Kravits joins Sneezy & Sleepy at the Allegra activation on the red carpet for Disney’s “Snow White” premiere at El Capitan Theatre on March 15, 2025 in Hollywood, California. The Allegra activation asks what Sneezy and Sleepy would be like if they weren’t sneezy or sleepy. (Photo by Phillip Faraone/Getty Images for Allegra)
LOS ANGELES, CALIFORNIA – MARCH 15: Martin Klebba joins Sneezy & Sleepy at the Allegra activation on the red carpet for Disney’s “Snow White” premiere at El Capitan Theatre on March 15, 2025 in Hollywood, California. The Allegra activation asks what Sneezy and Sleepy would be like if they weren’t sneezy or sleepy. (Photo by Phillip Faraone/Getty Images for Allegra)
LOS ANGELES, CALIFORNIA – MARCH 15: Dujonna Gift joins Sneezy & Sleepy at the Allegra activation on the red carpet for Disney’s “Snow White” premiere at El Capitan Theatre on March 15, 2025 in Hollywood, California. The Allegra activation asks what Sneezy and Sleepy would be like if they weren’t sneezy or sleepy. (Photo by Phillip Faraone/Getty Images for Allegra)
LOS ANGELES, CALIFORNIA – MARCH 15: Sy’Rai Smith joins Sneezy & Sleepy at the Allegra activation on the red carpet for Disney’s “Snow White” premiere at El Capitan Theatre on March 15, 2025 in Hollywood, California. The Allegra activation asks what Sneezy and Sleepy would be like if they weren’t sneezy or sleepy. (Photo by Phillip Faraone/Getty Images for Allegra)
LOS ANGELES, CALIFORNIA – MARCH 15: Lorena Andrea joins Sneezy & Sleepy at the Allegra activation on the red carpet for Disney’s “Snow White” premiere at El Capitan Theatre on March 15, 2025 in Hollywood, California. The Allegra activation asks what Sneezy and Sleepy would be like if they weren’t sneezy or sleepy. (Photo by Phillip Faraone/Getty Images for Allegra)
LOS ANGELES, CALIFORNIA – MARCH 15: Rachel Bloom joins Sneezy & Sleepy at the Allegra activation on the red carpet for Disney’s “Snow White” premiere at El Capitan Theatre on March 15, 2025 in Hollywood, California. The Allegra activation asks what Sneezy and Sleepy would be like if they weren’t sneezy or sleepy. (Photo by Phillip Faraone/Getty Images for Allegra)
LOS ANGELES, CALIFORNIA – MARCH 15: Jeff Morrow joins Sneezy & Sleepy at the Allegra activation on the red carpet for Disney’s “Snow White” premiere at El Capitan Theatre on March 15, 2025 in Hollywood, California. The Allegra activation asks what Sneezy and Sleepy would be like if they weren’t sneezy or sleepy. (Photo by Phillip Faraone/Getty Images for Allegra)
LOS ANGELES, CALIFORNIA – MARCH 15: Idris Kargbo joins Sneezy & Sleepy at the Allegra activation on the red carpet for Disney’s “Snow White” premiere at El Capitan Theatre on March 15, 2025 in Hollywood, California. The Allegra activation asks what Sneezy and Sleepy would be like if they weren’t sneezy or sleepy. (Photo by Phillip Faraone/Getty Images for Allegra)
LOS ANGELES, CALIFORNIA – MARCH 15: Jared LeBoff joins Sneezy & Sleepy at the Allegra activation on the red carpet for Disney’s “Snow White” premiere at El Capitan Theatre on March 15, 2025 in Hollywood, California. The Allegra activation asks what Sneezy and Sleepy would be like if they weren’t sneezy or sleepy. (Photo by Phillip Faraone/Getty Images for Allegra)
LOS ANGELES, CALIFORNIA – MARCH 15: Marc Webb joins Sneezy & Sleepy at the Allegra activation on the red carpet for Disney’s “Snow White” premiere at El Capitan Theatre on March 15, 2025 in Hollywood, California. The Allegra activation asks what Sneezy and Sleepy would be like if they weren’t sneezy or sleepy. (Photo by Phillip Faraone/Getty Images for Allegra)
LOS ANGELES, CALIFORNIA – MARCH 15: David Dastmalchian joins Sneezy & Sleepy at the Allegra activation on the red carpet for Disney’s “Snow White” premiere at El Capitan Theatre on March 15, 2025 in Hollywood, California. The Allegra activation asks what Sneezy and Sleepy would be like if they weren’t sneezy or sleepy. (Photo by Phillip Faraone/Getty Images for Allegra)
LOS ANGELES, CALIFORNIA – MARCH 15: Adam Krueger joins Sneezy & Sleepy at the Allegra activation on the red carpet for Disney’s “Snow White” premiere at El Capitan Theatre on March 15, 2025 in Hollywood, California. The Allegra activation asks what Sneezy and Sleepy would be like if they weren’t sneezy or sleepy. (Photo by Phillip Faraone/Getty Images for Allegra)
LOS ANGELES, CALIFORNIA – MARCH 15: (L-R) Joshua Colley and Malachi Barton joins Sneezy & Sleepy at the Allegra activation on the red carpet for Disney’s “Snow White” premiere at El Capitan Theatre on March 15, 2025 in Hollywood, California. The Allegra activation asks what Sneezy and Sleepy would be like if they weren’t sneezy or sleepy. (Photo by Phillip Faraone/Getty Images for Allegra)
LOS ANGELES, CALIFORNIA – MARCH 15: Jo1 joins Sneezy & Sleepy at the Allegra activation on the red carpet for Disney’s “Snow White” premiere at El Capitan Theatre on March 15, 2025 in Hollywood, California. The Allegra activation asks what Sneezy and Sleepy would be like if they weren’t sneezy or sleepy. (Photo by Phillip Faraone/Getty Images for Allegra)
LOS ANGELES, CALIFORNIA – MARCH 15: (L-R) Jonathan Tilkin and Anthony Gargiula joins Sneezy & Sleepy at the Allegra activation on the red carpet for Disney’s “Snow White” premiere at El Capitan Theatre on March 15, 2025 in Hollywood, California. The Allegra activation asks what Sneezy and Sleepy would be like if they weren’t sneezy or sleepy. (Photo by Phillip Faraone/Getty Images for Allegra)
Allegra, a global leader in allergy relief, is redefining the category through a magical collaboration with the highly anticipated live-action film, Disney’s Snow White, releasing in theaters March 21st. The team up shows how fast-acting*, non-drowsy Allegra can help turn your allergy season into a fairy tale. As part of an enchanting co-branded global campaign, Allegra’s dazzling red carpet activation invited celebrity talent to an imaginative experience in a Snow White-inspired environment featuring Sneezy and Sleepy. For more information, visit: https://www.allegra.com/en-us/snow-white
*Starts working in one hour
Here is video of the red carpet, the trailer for Snow White and an ad for Allegra/Snow White:
“Disney’s Snow White,” a live-action musical reimagining of the classic 1937 film, opens exclusively in theaters March 21, 2025. Starring Rachel Zegler (“West Side Story”) in the title role and Gal Gadot (“Wonder Woman”) as her Stepmother, the Evil Queen, the magical music adventure journeys back to the timeless story with beloved characters Bashful, Doc, Dopey, Grumpy, Happy, Sleepy, and Sneezy. “Disney’s Snow White” is directed by Marc Webb (“The Amazing Spider-Man”) and produced by Marc Platt (“The Little Mermaid”) and Jared LeBoff (“The Girl on the Train”), withCallum McDougall (“Mary Poppins Returns”) serving as executive producer, and features all-new original songs from Benj Pasek and Justin Paul (“Dear Evan Hansen”).
