Since his Twitter takeover, Elon Musk has been making headlines with his various unbans of influential accounts that had previously been suspended for violating the platform’s terms of service agreements.
Accounts such as Donald Trump’s, Kanye West’s, Andrew Tate’s, Marjorie Taylor Greene’s, Jordan Peterson’s, and Kathy Griffin’s have all been reinstated in the past few weeks. This move by Musk has led to some major discussions on and off Twitter about how these influencers should be held accountable for their posts and how much freedom they should have on the platform. Let’s take a look at why this decision by Musk was so important for Twitter and its users:
Why Unbanning Influencers is Beneficial for Twitter
Musk has stated that he wants free speech across the platform—a sentiment that many people can relate to. By unbanning these influencers, Musk is creating a more open atmosphere where people can express their opinions without fear of being censored by the platform. This move not only allows more freedom of speech, but also increases user engagement and brings back the previously banned celebrities’ audiences into the Twitter ecosystem—which is massive for Twitter’s numbers. It also shows that Twitter is willing to give everyone a chance to voice their opinions without fear of punishment from an algorithm-driven platform.
In addition to encouraging this open atmosphere, unbanning influencers also helps increase competition among the various social media platforms. People will now be able to choose which platform they want to engage with based on who is allowed on it and what type of content they are allowed to post. This creates an environment where platforms must keep up with each other or risk losing customers due to lack of content variety or diversity in opinion allowed on their respective platforms.
The Impact of these Unbans on the Media
These unbans have resulted in major discussions both on and off social media about how these influencers should be held accountable for their posts and whether or not they should be given total freedom of speech on a public platform like Twitter. This debate has sparked conversations about freedom vs. censorship, truth vs. lies, accountability vs. irresponsibility—all topics that are highly relevant today. As the digital world continues to grow, we continue to grapple with understanding our place in it when it is full of information overload and misinformation that is spread through social media channels at lightning speed.
Social Media Platforms Thrive on Controversy
Social media networks make money when more users visit their pages, click ads, and buy products. To increase engagement, many sites will use controversy as a way to grab people’s attention and keep them coming back for more. When someone posts a controversial opinion or topic, it is designed to incite emotion in other users. This encourages them to respond with their own opinion—which keeps them engaged for longer periods of time—and thus, generates more views for the platform itself.
Controversial topics also take advantage of our natural instinct to talk about things we disagree with. People are naturally drawn to conversations that challenge their existing beliefs or stir up strong emotions because it triggers something inside us called “cognitive dissonance”,which happens when one perceives a situation as being inconsistent with their attitudes or beliefs. In other words, it is the discomfort we feel when faced with two conflicting thoughts or opinions at once. Social media companies are well aware of this phenomenon and exploit it in order to keep us hooked on their platforms longer than necessary (and generate more revenue).
Luke Lintz has stated that the recent tactics employed by tech entrepreneur Elon Musk will be beneficial for Twitter in terms of user engagement. According to Lintz, Musk’s unconventional methods, including strange tweets and pranks, are likely to captivate a large crowd and draw more people onto the platform. As many users become interested enough to stay and browse for longer, Lintz is confident that this drive from Musk can significantly bump up the average time spent on Twitter by its users.
With his recent unbans, Elon Musk has created quite a stir in both mainstream media as well as social media circles—and for good reason. His decision showcases how powerful influencers can be when it comes to shaping public opinion online and driving meaningful conversations about rights and responsibilities within our digital society today.
In addition, this move by Musk will undoubtedly help bring back valuable customers into the Twitter ecosystem while simultaneously increasing competition among the social media platforms—which can only benefit consumers who are looking for more diverse content offerings across multiple platforms.
About Luke Lintz
Luke Lintz is a successful businessman, entrepreneur, and social media personality. Six years ago, Lintz and his brother started their first business, HighKey Technology, when the former was only 16 years old. Today, he is the co-owner of HighKey Enterprises LLC, which aims to revolutionize social media marketing. HighKey Enterprises is a highly rated company that has molded its global reputation by servicing high-profile clients that range from A-listers in the entertainment industry to the most successful 1% across the globe.
HighKey Agency works in the digital marketing space, and they look after their clients’ social media growth through HighKey Clout. They are accredited as the company that legitimized Instagram giveaways, which initiated a revolution in the global marketplace. HighKey allows their clients to increase their social media growth and position themselves beside top celebrities through encouraging top-quality Instagram management, influencer giveaways, and powerful connections with legends like Nicki Minaj, Kevin Hart, Snoop Dogg, Bella Thorne, and Floyd Mayweather, Jr.
