An evening of gourmet bites, boutique beverages, holiday shopping, and community spirit celebrates the small businesses that make the Coachella Valley special.
Palm Springs, CA (The Hollywood Times) 11/2/26 – Get ready for a delicious holiday celebration! TASTE: Small Business Food & Drink Fest “Holiday Edition” returns to Palm Springs on Saturday, November 28, 2026, bringing a festive twist to one of the Coachella Valley’s unique culinary experiences.
Presented by On The Mark Fine Foods & Provisions, the event takes place at Studio 4707 and celebrates small businesses, independent food producers, and boutique beverage brands that might not otherwise have the opportunity to participate in larger food and wine festivals.
Founded in 2021 following the COVID-19 pandemic, TASTE began as a way to help struggling small businesses survive and thrive. What started as a gathering of vendors featured at On The Mark has grown into a community celebration showcasing local Coachella Valley businesses alongside distinctive specialty brands.
This year’s first-ever Holiday Edition takes that mission one step further, inviting guests to discover everything they might want to eat, drink, and gift this holiday season.
Attendees can enjoy unlimited tastings of boutique wines, craft beers, specialty spirits including tequila, mezcal, gin, vodka, and bourbon, along with nonalcoholic juices, kombucha, and mocktails. Food lovers can indulge in artisan chocolates, cheeses, specialty meats, nuts, and other gourmet treats.
Every ticket includes admission, unlimited sips and bites, and a limited-edition holiday SHAG wine glass to take home.
For those seeking an elevated experience, limited VIP tickets offer exclusive early admission from 4–5 PM, premium wine and spirit selections, and special gourmet bites before general admission begins.
And there’s a meaningful charitable component! In the spirit of holiday giving, On The Mark is partnering with The LGBTQ Community Center of the Desert’s Community Food Bank to help support neighbors facing food insecurity during the holiday season.
Guests are encouraged to dress in their most fabulous holiday attire, making this not just a tasting festival but a festive Palm Springs celebration of community, creativity, and local entrepreneurship.
As organizers enthusiastically put it, this is a celebration of all things small business, all things Palm Springs, and all things delicious!
Event Details
Event DetailsTASTE: Small Business Food & Drink Fest – Holiday Edition
- Date: Saturday, November 28, 2026 – Small Business Saturday
- Location: Studio 4707, 4707 E. Sunny Dunes Road, Palm Springs, CA
- VIP Admission: 4:00–7:30 PM (exclusive access 4:00–5:00 PM)
- General Admission: 5:00–7:30 PM
- Age Requirement: 21 and older
- Parking: Free street parking available; rideshare encouraged
- Group Discounts: Available for parties of eight or more
- Refunds: Available up to 14 days before the event
For group reservations or additional information, contact On The Mark Fine Foods & Provisions at 760-832-8892.
Tickets: Purchase tickets through Eventbrite
Whether you’re searching for a memorable holiday gift, discovering your next favorite wine, or simply enjoying delicious food with friends, TASTE Holiday Edition offers a wonderful opportunity to support the small businesses that make our community so special.
The Hollywood Times looks forward to celebrating this festive Palm Springs tradition and the entrepreneurs who make it possible.
By Valerie Milano | The Hollywood Times
