All year round, The Singleton Foundation for Financial Literacy and Entrepreneurship strives to bring financial literacy and business skills to everyone who needs assistance.
“Every day, we are thinking about how we can better prepare people to take control of their financial futures with competence and confidence,” said CEO Shelley Miles.
“This includes everything from encouraging and inspiring and future entrepreneurs to helping everyday people develop the healthy financial skills and habits they need to build security and wealth for themselves and their families,” Miles noted.
“Like any good entrepreneur, we are always looking to improve,” she acknowledged. “We continuously measure and monitor our impact, seeking user feedback and then incorporating what we’ve learned to evolve–whether it be tailored content, additional product features or even creating something entirely new.”
Miles said the financial nonprofit is always striving to make their “free-to-consumer” programs accessible to more people. “We do this through high impact sponsorships, scaled distribution partnerships and win-win collaborations with organizations that integrate our work with their work.”
The Singleton Foundation has also entered into a production, distribution, and partnership agreement with the Nasdaq Foundation. A video of their new series, The Investment Quest, premiered at Nasdaq’s recent Economic Opportunity Summit.
“Investment Quest is designed for new investors, who might not think that investing ‘is for them.’ The goal is to help them feel connected, confident and equipped to start their wealth-building journey through developing their investor identity. Each episode blends humor, personal stories, and real-world tips to make investing feel relatable, boost confidence, and foster a sense of community, and are designed to break down complex concepts in an upbeat way.
“More information on this exciting series will be coming soon,” said Miles.
Singleton is also rolling out Groove, their healthy financial habit-building app.
“Backed by deep behavioral science and an emotionally aware approach, Groove helps you transform your relationship with money – empowering you to take control of your financial future one healthy habit at a time,” said Miles.
Miles pointed out that financial habits are deeply influenced by emotional and psychological factors.
“This is why we developed a Money Personality test with researchers from the Common Cents Lab at Duke University, to help you understand your emotional relationship with money. We coupled that with financial learning that’s easy to understand. From there, we guide users to set attainable goals through positive money interactions.”
Groove’s friendly and supporting AI “blobby” delivers a personalized experience that helps people achieve lasting financial success.
“Programs like this are especially important right now, at a time when AI and the complexities of our financial system are rapidly evolving,” Miles stated. “In the age of AI, financial preparedness has perhaps never been more critical for long-term success, both in our personal lives and for small businesses.”
For people looking to get involved, Miles said the best way is to start using Singleton’s products and spreading the message.
“Watch videos and have conversations about what you saw. Try Groove for yourself and experience the feeling of building a single new healthy financial habit. Share our programs with your families, your schools, your companies and the various organizations you are part of. There’s something for everyone in what we offer and we want to help as many people as possible pursue financial freedoms for themselves and their families.”
She added: “And of course please sign up for our foundation newsletter to always stay up to date on what’s new. https://singletonfoundation.
Watch episodes and subscribe to Million Stories, an initiative of the Singleton Foundation.: https://www.youtube.com/
