Home #Hwoodtimes Fashion Fusion: Priyanka Signature Couture Releases “The New Era Collection”

Fashion Fusion: Priyanka Signature Couture Releases “The New Era Collection”

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By: Jenny Castro

Los Angeles, CA (The Hollywood Times) 10/18/25

Seattle based designer Priyanka Chopra of “Priyanka Signature Couture,” recently released her “New Era Collection,” which features bold, vibrant, and eye-catching colors. Pieces of the collection were seen on the runway this past summer at Seattle’s Fil-Am Fashion Week and at the Bellevue Arts and Museum Fashion Show. On September 14th, Priyanaka Signature Couture also opened the Seattle show for hugely popular Indian singer and rapper Badshah who currently has over 16 million followers on Instagram. The opening fashion show featured elaborate and stunning designs from her latest collection while featuring a diverse and striking cast of models. 

A rising designer in the Pacific Northwest, Chopra’s journey into the industry initially began in her hometown of Chandigarth, a city in northwestern India. During her time back home, Chopra began creating designs that blend rich Indian craftsmanship with contemporary styles as she further explains, “Arts and culture have always inspired me,” she said. Adding, “And that’s what shaped my vision as colors have always fascinated me. I had always had a knack for styling, creating, and visualizing looks as it came natural to me. So, in 2013, I realized that fashion wasn’t just something I loved, but something I wanted to live and breathe.” Influenced by her creative background and experience in the arts, Chopra has since designed a variety of Indian inspired pieces for women,“ So, my designs represent today’s modern woman: bold, confident, and full of individuality. Each piece is a balance of tradition and contemporary flair designed for women who love to make a statement with elegance. I create fusion.” added Chopra. 

Photo Courtesy: Priyanka Signature Couture

Fashion lovers take note as Chopra utilizes sustainable fabrics such as silk and crepe, ensuring that each piece not only looks exquisite but also supports ethical fashion practices. Her designs are known for their stunning handcrafted details such as jewel embellishments and sequins that add a touch of luxuriance, beauty, and femininity, while merging traditional Indian artistry with the modern day woman. The result are timeless pieces that transcend culture, heritage, and tradition. As for Chopra’s latest collection, she intentionally wanted to create a fusion between classic and modern flair,  “The New Era Collection is where tradition meets sass,” she said. Adding, “I have used sustainable fabrics, pastel hues, a touch of bling, satin, and jewels to create looks that blend comfort with luxury. Each outfit is paired with statement jewelry which gives it that signature Priyanka fusion touch. I also use a lot of silk fabrics, crepe fabrics and create a lot of dhoti skirts, quadsets, saris, and gowns.” 

Photo Courtesy: Priyanka Signature Couture

Coming up, Chopra will be showcasing her designs in Everett, WA, where popular Bollywood singer Abhijeet Bhattacharya is set to perform. Attendees can expect a stunning and glamorous opening from Priyanka Signature Couture and a cultural experience that blends the elegance of Indian couture and energy of Bollywood. Speaking of her love for design, Chopra feels grateful for living out her passion, “Designing doesn’t feel like work to me. It’s my passion. I just love to work, and bring my imagination to life through fabric, color, and design,” she said. 

Come show Priyanka Signature Couture some love at her studio in Sammamish, WA.  

Follow Priyanka Signature Couture on Instagram here.

Link to Facebook

https://www.facebook.com/share/1A3Z9DP6qX/?mibextid=wwXIfrhttps://www.facebook.com/share/1FFwaFn8DX/?mibextid=wwXIfr

Upcoming Events:

October 19th, Everett, WA.                  

Abhijeet Bhattacharya Concert/Fashion Show

Historic Everett Theater

Address: 2911 Colby Ave, Everett, WA 98201 

Tickets available here.

November 2nd Jasmine Sandlas Concert/Fashion Show

Kent Showare Center.

Address: 625 W James St, Kent, WA 98032

Tickets available here.

November 20th

Fashion Prive at Thirst Trap: Art of Secret Emotions

Address: 9749 Northeast 119th Way Kirkland, WA 98034.

Tickets available here

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Jenny Castro
Jenny Lynn Castro is a creative writer and journalist specializing in history, classic film, fashion, and pop culture. A graduate of Central Washington University with a degree in Law and Justice, she has contributed arts and entertainment coverage across print and digital media. Her interviews feature notable figures including astronauts Ellen Ochoa and José Hernández, ballerina Evelyn Cisneros, film historian Donald Bogle, CA Superior Court Judge Anthony J. Mohr, and multiple hosts and authors with Turner Classic Movies. She has also interviewed celebrity bridal designer Pnina Tornai of TLC's Say Yes to the Dress along with Miss America 2026 and former Miss Universe Margaret Gardiner. Jenny has also appeared on Turner Classic Movies as a commentator on classic film noir, and in 2023 she served as the keynote speaker at the Hispanic Youth Summit at Centralia College, where she shared her professional journey and cultural perspective with young Latino students. ✨ Contact: jennycastro.htimes@gmail.com