SNOOP DOGG INTRODUCES LOVECHILD, A FINE JEWELRY COLLECTION FORGED IN PARTNERSHIP WITH METAL ALCHEMIST & gamma.
By Judy Shields, Valerie Milano and Josie Goldberg
Photos: THT
Hollywood, CA (The Hollywood Times) 11/14/24 – An exclusive launch event took place in the Hollywood Media District for Lovechild, a new fine jewelry collection created in collaboration with entertainment industry icon Snoop Dogg, Metal Alchemist and gamma. Lovechild is Snoop’s unique take on jewelry designed for personal empowerment, well-being, and iconic style – rooted in American craftsmanship.
“Authentic love is something that’s built within, something that’s bred, and is something that I’ll go to when nothing else works. It’s something that’s a part of your toolbox that you’ll always use,” says Snoop about his new jewelry line.
Made in the USA from start to finish and crafted to be passed down for generations, it’s Snoop’s way of making love real, something you can hold, wear, and share.
Lovechild CEO – Snoop Dogg
CEO of gamma – Larry Jackson
Metal Alchemist Founder – Carolyn Rafaelian
The event was held at a beautifully renovated location off Cahuenga known as HQ Creative Office. Located in the Hollywood Media District, 720 Cahuenga is a unique building in a prime location. Nestled between Hollywood and Larchmont, this building is in the middle of one of the trendiest areas in Los Angeles. The building itself is an eye opener, with 30′ bow truss ceilings creating an impressive volume of space in about 30,000 square feet.
Once serving as a warehouse for a well-known prop company, 720 Cahuenga has been transformed into another high-end creative office campus in line with the HQ Creative Office brand. A plethora of skylights, a 30’ water feature at the entrance, indoor/outdoor areas, double level conference rooms, and top of the line A/V in the building are just a handful of the amenities this property has to offer.
Here are some photos taken by THT
The location was very spacious and decorated nicely and the invited press had the opportunity to enjoy appetizers and drinks. All in attendance were able to view the well displayed jewelry while listening to the DJ playing some of Snoop’s music.
The jewelry was definitely eye catching and I think the rings are going to be a big hit. I actually ordered the Cuban chain link bracelet in precious silver. Check out the website to order your jewelry today and signup with your email to get a 10% discount. www.metalalchemist.com
Click below to view a Q and A that took place with Snoop Dogg at the evenings event.
