By Valerie Milano
Los Angeles, CA (The Hollywood Times) 9/19/24 – Shapellx, a leading women’s shapewear brand, is celebrating its 5th anniversary with a grand event that highlights its commitment to innovation, empowerment, and style. With over 5 million members, 15,000 ambassadors, and 130,000 positive reviews, Shapellx has made a significant mark in the fashion industry, selling an item every 20 seconds. The anniversary celebration includes an online campaign, the launch of new products, and exclusive limited-edition items in the brand’s signature colors.
Kicking off the celebration is a visually stunning video titled “Shapewear Through the Eras: A Journey of Transformation.” This captivating piece explores the evolution of women’s fashion, showcasing how beauty standards have shifted over the centuries. While the pursuit of beauty is timeless, today’s modern women prioritize comfort and personal experience. Shapellx champions the idea that every woman should feel free to embrace her natural curves with confidence, style, and unmatched comfort.
Reflecting its ethos, Shapellx has initiated several empowering campaigns over the past year. Notably, the brand partnered with Clean the World to promote eco-friendly initiatives and sustainable practices among consumers. This collaboration underscores Shapellx’s dedication to environmental responsibility. Additionally, the launch of the Inner Armor collection aimed to empower women by introducing a new type of “armor” that enhances self-confidence and self-expression. In July, the brand unveiled a humorous and dramatic Lady Liberty-themed campaign, showcasing its Butt-Lifting Collection, which perfectly balances functionality, comfort, and confidence.
As part of the anniversary festivities, Shapellx introduced several new products designed to meet customer needs. The AirSlim® Butt-Lifting High Waist Panty, inspired by the success of its counterpart from the Butt-Lifting Collection, responds to demand for diverse styles. Featuring a custom logo waistband to prevent rolling, high-compression fabric for waist shaping, and a convenient hook-and-eye closure with a side zipper, this panty is both functional and stylish. The AirSlim® Mid-Rise Butt-Lifting Shaper Panty enhances curves with firming fabric, flatters the abdomen, and includes anti-roll silicone lace for added elegance.
For those seeking bras that offer superior support for larger busts, Shapellx has introduced the CoreSculpt™ Supportive Unlined Lace Underwired Bra, marking an expansion beyond shapewear into lingerie. All products undergo 537 days of refinement and 99 rigorous tests, ensuring a perfect blend of comfort and functionality that enhances the natural beauty of diverse body types. The Lace Glamour Flawless Fit Thong Bodysuit and CoreSculpt™ Bra are also available in berry, a brand-exclusive color that adds a touch of elegance.
To celebrate this milestone, Shapellx is offering online promotional deals from September 18th to October 2nd, including a sitewide buy-two-get-one-free promotion with no minimum purchase and free shipping on all orders—making this the brand’s biggest sale of the year. Additionally, a four-week out-of-home advertising campaign will launch across key U.S. metropolitan areas, marking Shapellx’s first foray into outdoor advertising to boost brand awareness and highlight anniversary deals.
For more details on Shapellx’s anniversary celebrations and to join the festivities, visit Shapellx 5-Year Anniversary or engage with the community on Instagram @shapellxofficial.
About Shapellx
Shapellx is a leading brand specializing in shapewear and body shaping products. Focused on creating sustainable products and processes, Shapellx offers a range of high-quality, comfortable, and stylish solutions that enhance natural beauty while minimizing environmental impact. With innovative designs and a customer-centric approach, Shapellx continues to redefine the shapewear industry, helping women worldwide embrace their curves and feel confident in their own skin.
